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Home News Eventi 01 e 02.07.2015: seminario prof. Cavicchi

01 e 02.07.2015: seminario prof. Cavicchi

Workshop “Discourses on Place branding, Events and Sustainability”, aula 14. Corso di dottorato in Human Sciences curriculum Psychology

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Quando

dal 01/07/2015 alle 16:30
al 02/07/2015 alle 20:00

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mercoledì 1 luglio

16.30 – 17.00 Place branding of rural areas: main evidences from “Gastronomic Cities” and “Farm Inc” EU projects Alessio Cavicchi – University of Macerata

17.00 – 17.30 Co-creating sustainability through participatory approaches: the case of “Macerata candidature to the UNESCO creative cities network” Chiara Rinaldi – University of Macerata

17.30 – 19.30 Place brand equity - measurement and sources Magdalena Florek - Poznan University of Economics

giovedì 2 luglio

9.00 – 10.30 Strategic Planning of Cultural Events Barbara Maussier - Universidad Católica San Antonio de Murcia

11.00 – 12.30 Iconicity, “flagshipness” and the event attraction continuum Adi Weidenfeld – Middlesex University

14.30 – 16.00 To brand or not to brand? Places, marketing and identities Massimo Giovanardi – University of Leicester

17.00 – 18.30 Workshop/Piloting Session of the “Farm Inc Project” on Rural Branding + Aperitivo

Ulteriori informazioni su questo evento…