01 e 02.07.2015: seminario prof. Cavicchi
Dettagli dell'evento
Quando
al 02/07/2015 alle 20:00
Persona di riferimento
Allegati
mercoledì 1 luglio
16.30 – 17.00 Place branding of rural areas: main evidences from “Gastronomic Cities” and “Farm Inc” EU projects Alessio Cavicchi – University of Macerata
17.00 – 17.30 Co-creating sustainability through participatory approaches: the case of “Macerata candidature to the UNESCO creative cities network” Chiara Rinaldi – University of Macerata
17.30 – 19.30 Place brand equity - measurement and sources Magdalena Florek - Poznan University of Economics
giovedì 2 luglio
9.00 – 10.30 Strategic Planning of Cultural Events Barbara Maussier - Universidad Católica San Antonio de Murcia
11.00 – 12.30 Iconicity, “flagshipness” and the event attraction continuum Adi Weidenfeld – Middlesex University
14.30 – 16.00 To brand or not to brand? Places, marketing and identities Massimo Giovanardi – University of Leicester
17.00 – 18.30 Workshop/Piloting Session of the “Farm Inc Project” on Rural Branding + Aperitivo